To create a fully closed-loop optical technology to empower smart driving and other industries, ams Osram focuses on four major areas

At present, ams Osram combines its complete closed-loop optical technology to focus on the three most demanding semiconductor areas in the optical field: sensing, light source and visualization. “Through investment and integration of various forms, we are also constantly accumulating core technologies, and strive to achieve better business growth while empowering the industry and customers,” Jin Anmin pointed out.

Total revenue exceeds 5.5 billion US dollars; more than 110 years of history; extensive global deployment, recently, Ams OSRAM Marketing and Business Development Director Jin Anmin at the “EEVIA 9th Annual China Electronics ICT Media Forum and 2021 Industry and Technology Prospects Seminar “The meeting” disclosed the key data after the business integration of Ams and Osram.

In March of this year, Ams Osram officially announced the completion of the integration. In this event, Jin Anmin sorted out the logic behind the merger on the spot, and took the intelligent driving industry as an example to reiterate the original intention of Ams Osram to build a fully closed-loop optical technology portfolio to empower the industry.

To create a fully closed-loop optical technology to empower smart driving and other industries, ams Osram focuses on four major areas
Figure 1. Amy Jin Anmin, Director of Marketing and Business Development, Ams Osram, gave a live speech

Merger logic: balanced business layout + closed-loop optical technology is the focus

Jin Anmin said frankly: “A more balanced business layout is a very important reason for this merger.” Before the merger, Osram had been deeply involved in the automotive industry for many years, and its advanced light source technology was widely used in automotive headlights, taillights, interior lights, etc. And ams Semiconductor’s business area is more focused on consumer electronics. In recent years, the application of a large number of ams semiconductor optical sensors in smart phones has made it many times out of the circle. “After the merger, the business of Ams Osram has become more balanced. 60% of the business is in the automotive, industrial, and medical business, namely AIM business, and 40% is in the consumer business. The balanced layout of the business also makes our development more stable. “Jin Anmin added.

To create a fully closed-loop optical technology to empower smart driving and other industries, ams Osram focuses on four major areas
Figure 2. Jin Anmin disclosed the situation after the merger of Ams and Osram on the spot

From the perspective of technology/products, creating a fully closed-loop optical technology portfolio is the second focus of the merger. As far as the optical system is concerned, the core technology mainly focuses on 4 points: transmitters, optical components + micro modules, detectors, integrated circuits and algorithms. Before the merger, ams had strong technology accumulation in sensors and optical components, while Osram focused more on the field of transmitters. At the same time, thanks to the previous years of experience accumulated by ams Semiconductor in specific algorithms and custom circuits for optical systems, the merged ams OSRAM can provide customers in various industries with a one-stop optical closed-loop system.

“One-hundred-year-old shop” has entered a new stage, and the technology trends of 4 major sections of “Shanghai New”

At present, ams Osram combines its complete closed-loop optical technology to focus on the three most demanding semiconductor areas in the optical field: sensing, light source and visualization. “Through investment and integration of various forms, we are also constantly accumulating core technologies, and strive to achieve better business growth while empowering the industry and customers,” Jin Anmin pointed out.

In the future, ams OSRAM will focus on four major application areas: consumer electronics, industrial and medical, automotive, and lighting. In the process of taking root in cutting-edge fields, ams OSRAM also explored future development trends in these fields through its own perspective, such as: 1. The next generation of Display screens may adopt more detailed MicroLED; 2. Thanks to the miniaturization of hardware and Among them, the technological improvement of core optical components, 3D AR and VR may lead to rapid development in the past two or three years; 3. Spectral sensing technology will be more applied to the needs of the rapid diagnosis industry triggered by the epidemic. When talking about the current hottest intelligent driving, Jin Anmin also refined the future technology trends from the three dimensions of lidar, exterior lighting, interior lighting and cabin sensing.

To create a fully closed-loop optical technology to empower smart driving and other industries, ams Osram focuses on four major areas
Figure 3. Ams OSRAM will focus on 4 business areas in the future

Foresight: The integration of lighting, sensing, and visualization continues, and lidar “on the car” is on the agenda

• Expert analysis: Lidar will be commercially available on a large scale in the next 3 to 5 years

When talking about smart driving, Lidar cannot be bypassed. At present, millimeter-wave radar and car cameras are commonly installed in new cars, but Lidar has not yet been applied on a large scale due to cost issues. When talking about when lidar will be “on the car” on a large scale, Jin Anmin analyzed: “Two or three years ago, the industry mentioned that lidar must be less than five or six hundred dollars to be applied on a large scale. Due to the radical advancement of lidar applications by new domestic car manufacturers and the active follow-up of traditional car manufacturers, I now believe that the industry will soon control the cost of lidar within US$500. It is expected that in the next 3 to 5 years, Lidar can be applied on a large scale.”

It is reported that whether it is the requirements of lidar in different situations of short, medium and long distance, or different technical routes of lidar, such as floodlight, pure solid state, MEMS, mechanical scanning, etc., the core light source technology is still EEL and VCSEL. Siosram has obtained vehicle-level certification in both technologies.

Before the merger, ams had accumulated a lot of high-power VCSELs, while EEL was Osram’s traditional strengths. Therefore, from the perspective of the technology layout of lidar, after the merger, ams Osram’s core technology in light sources will indeed Further help the industry to reduce product costs and accelerate its pace of getting on the car. The large-scale “boarding” of lidar will also make it possible to autopilot on highways, urban congested sections, and the popularization of automated taxis.

Combining lighting and visualization, automotive exterior lighting presents a new trend

Different from the dazzling lights of traditional car headlights, which can easily cause dazzling drivers in the opposite lane at night, the multi-particle LED pixel array of Ams OSRAM can not only help car exteriors achieve a cool appearance, but also use projection The surrounding environment responded positively and further realized car2x communication.

To create a fully closed-loop optical technology to empower smart driving and other industries, ams Osram focuses on four major areas
Figure 4. Highly pixelated LEDs will help smart headlights realize information visualization

This time, Jin Anmin specifically mentioned EVIYOS 2.0 in his speech. As the second-generation LED product of EVIYOS, it has developed a breakthrough 25,600 pixels on a single chip with an area of ​​only 40mm.2, Very suitable for fine resolution ADB systems in small spaces. It is reported that this product has launched in-depth cooperation with major global lighting Tier 1 manufacturers, and it is believed that a large number of them will be available in the next 2 to 3 years.

Regulations + safety drive, interior lighting and cabin sensing will be deeply integrated

From the outside of the car back to the cabin, when talking about why the interior lighting and cabin sensing are combined together, Jin Anmin pointed out: “First of all, it is the driving of regulations.” According to the European Union New Car Safety Evaluation Association (Euro NCAP) The 2025 roadmap released by) requires that starting from July 2022, all new cars must be equipped with DMS, and it is said that China’s CNCAP will also have corresponding requirements in 2024. This means that in the future, driver fatigue monitoring functions will be widely added in passenger cars, and based on this hardware, more possibilities will be extended, such as the monitoring of the entire cabin, or the current 2D solution will be made into 3D , You can know the status of everyone in the cabin more accurately, and adjust the atmosphere lights, air conditioning system, etc. in the cabin based on the status.

To create a fully closed-loop optical technology to empower smart driving and other industries, ams Osram focuses on four major areas
Figure 5. The development trend of smart driving interior lighting

Another driving factor is safety, such as the detection of leftovers in the car. There are many news reports about cases where children stay in the car but careless parents leave and eventually lead to tragedies. If you pass the in-cabin inspection, you can do a good and timely reminder. .

Driven by dual factors, Jin Anmin believes that interior lighting and cabin sensing will be combined in multiple applications, such as gesture recognition, human-computer interaction, and future AR-HUD head-up displays. Of course, these applications involve the use of high-quality light sources and The demand for high-performance optical devices, and this will be the place where Ams Osram, a “century-old store”, will continue to exert strength in the future.

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