Three major trends in 2019 will redefine the development of Asian companies

To help companies find the right direction in the complex digital transformation, subversion and change, we predict and summarize three major trends that will have an important impact on Asian companies in the coming year. In-depth understanding and utilization of these three trends will help us lay a solid foundation for the sustainable development of the company and the long-term stability of the country.

Author: Matt Young, Nutanix Global Senior Vice President and Head of Asia Pacific and Japan

As consumer expectations and the pace of changes in the business environment continue to accelerate, companies will soon be able to win out in the fierce market competition.

To help companies find the right direction in the complex digital transformation, subversion and change, we predict and summarize three major trends that will have an important impact on Asian companies in the coming year. In-depth understanding and utilization of these three trends will help us lay a solid foundation for the sustainable development of the company and the long-term stability of the country.

Revisiting digitalization and disruptive technologies

There are countless articles on digitization and industry disruption, but the focus of the discussion is mainly on technology and enterprises. In 2019, relevant discussions will no longer be limited to this scope.

Technological innovation is not a trend, but a normal state. Technological innovation has been an integral part of enterprises for hundreds of years. The current special feature lies in the impact of digital transformation and disruptive technologies on enterprises, which is different from the past in terms of scale, speed, breadth and depth.

In 2019, the obstacles faced by enterprises’ technological progress will be completely removed. Nowadays, companies are more strongly aware than ever that all their businesses, business models, and the platform on which their future survival depends, that is, the company’s technical architecture, will no longer be applicable, and that the problem cannot be solved through minor repairs.

The traditional technology architecture based on hardware is slow, not flexible enough, islanded, and costly in terms of capital, space, energy consumption, and human resources. In short, the traditional technical architecture is outdated and has limited value.

In order to survive, companies need to integrate and utilize the latest technological innovations in all aspects in real time, and quickly adjust resources, focus, vertical areas, and even industries, so that they can remain invincible in market competition.

Technology is no longer only related to enterprises, but also related to the general environment such as customer behavior, market changes, economic development direction, and technological innovation. For enterprises, having the building blocks of the next-generation hybrid infrastructure and finding the right direction under the new paradigm will become critical.

In fact, our recent research shows that as Asian companies continue to improve their competitiveness in the regional and international markets, a wave of investment and application has emerged in the field of next-generation technology architecture, and a new type of company has emerged.

Digital Enterprise: Smarter and more flexible enterprise

Smart business is by no means a novelty like never before. Companies have already practiced using big data and the latest technology to improve efficiency and reduce costs. However, many of these initiatives are project-based, not for the entire enterprise, and all of this will change.

Not long ago, people believed that it was difficult for companies to achieve all-round visualization and intelligence. The increasing applications of hybrid cloud and enterprise cloud operating systems are making the last island of corporate structural dysfunction gradually disappear, laying the foundation for real-time, comprehensive and actionable business intelligence.

2019 will witness the arrival of digital enterprises: everything will be centered on meeting the increasingly complex and changing needs of customers, ensuring that enterprises develop and grow in a constantly changing world.

These smarter and more flexible companies will reorganize their operations, personnel, businesses, and even business models by adopting the next-generation technology architecture. For the first time, these companies will realize the viewing, analysis and utilization of all data, no matter where the data is located or on which hardware it runs. Interoperability and visibility will become standards for the entire enterprise.

This is the more freedom and flexibility that digital enterprises will have.

Empower employees

Just as companies and markets are undergoing changes, corporate employees and workplaces are also undergoing transformation. Digitalization is driving the rapid transformation of the workplace, and employment, economic and social trends are beginning to operate in unprecedented ways.

For companies, employees are now customers too, and they tend to choose their own location, time, and method of work. Employees no longer “stick to” traditional working methods or practices. They want to choose tools, techniques, styles, and workplaces according to their own way of working.

By adapting to the above changes, companies will abandon the traditional “control” model, thereby winning more creative, more efficient and more focused employees. At the same time, employees will achieve the best work efficiency. Cloud technology closely connects people and machines to realize real-time and intelligent human-machine communication.

In terms of tools, technology, software, and related security, integration, policies, and availability, corporate infrastructure must be more flexible. The battle for talent has become an important challenge for enterprises.

However, this flexibility also has an impact on employees. For corporate employees, the pace and scope of their work are changing. Employees will be as flexible as an enterprise, instead of being assigned to a certain department, a certain location or a certain team.

Entering 2019, corporate employees will be more generalists than experts, and they will work across multiple teams, functional departments and even business departments. They will realize a comprehensive mobile office, by using the “personal” toolkit provided by digital enterprises to keep in touch and synchronize, and improve productivity and efficiency.

Like enterprises, as the pace of innovation and transformation accelerates, employees will also learn by themselves. The employees of digital enterprises will be more proactive, keeping updated and leading the way with the latest technologies and innovations, bringing a win-win situation for both the enterprise and the employees themselves.

Ultimately, how companies navigate these trends is critical to improving employee satisfaction, productivity, and employee growth.

Concluding remarks

Technologies that can connect any node and integrate different technologies, infrastructure, market size and maturity are bound to rewrite the development of enterprises in a region.

As the global economic center shifts to Asia again, Asian companies have unparalleled advantages. They will benefit from the building blocks of digital enterprises in the future and rewrite regional development to achieve greater success.

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