The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?

[Guide]In recent years, driven by the aggregation effect formed by 5G and big data, artificial intelligence, Internet of Things, cloud computing, etc., trillions of terminal devices such as smart wearable devices, smart home appliances, smart cars, and smart robots have rapidly spread. , The infinite vitality and business opportunities in the consumer electronics industry have become an indisputable fact. This year’s explosive “Meta Universe” concept has added another fire to this track. The reason is that “Meta Universe” needs to realize a large number of application innovations and requires low latency, low energy consumption, and 5G as a support for large-scale device connections. Communication foundation.

In recent years, driven by the aggregation effect formed by 5G and big data, artificial intelligence, Internet of Things, cloud computing, etc., trillions of terminal devices such as smart wearable devices, smart home appliances, smart cars, and smart robots have rapidly spread. , The infinite vitality and business opportunities in the consumer electronics industry have become an indisputable fact. This year’s explosive “Meta Universe” concept has added another fire to this track. The reason is that “Meta Universe” needs to realize a large number of application innovations and requires low latency, low energy consumption, and 5G as a support for large-scale device connections. Communication foundation.

This is just a microcosm of the “promising” of the consumer electronics track. More concretely, perhaps we can see some signs from the global shipments of smart phones, computers, TVs and other products that have been increasing year by year. Looking back on the development history, we can find that whether it is the rapid increase in mobile phone penetration in 2014-2015 or the emergence of TWS headsets in 2019, the emergence of innovative Electronic products has always promoted the growth of the consumer electronics industry like a tide.

The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?

The reason behind it is not difficult to understand. The development of the consumer electronics industry is largely determined by the product innovation cycle. Under this premise, the negative impact of the epidemic can be partially eliminated, objectively providing major manufacturers with more time to practice internal skills. As manufacturers continue to increase their innovation efforts, the unit price of consumer electronic products continues to rise, bringing greater market space.

More importantly, the development of the consumer electronics industry has entered the fast lane, which also reflects the changes in people’s lifestyles and consumption tendencies. Such changes are bound to be more thorough and deeper with the in-depth development of Internet technology. Brings a continuous explosion of industry opportunities.

Among them, the growth of the consumer electronics track in the Guangdong-Hong Kong-Macao Greater Bay Area is worth noting. As one of the regions with the highest degree of openness and the strongest economic vitality in my country, the Guangdong-Hong Kong-Macao Greater Bay Area has demonstrated its vitality in technological innovation under the new dual-circulation development pattern and the policy empowerment of the country, Guangdong Province and various cities. Especially in Shenzhen, the continuous release of the “dual-zone drive” effect has enabled a group of consumer electronics companies such as Huawei, Honor, TCL, and Skyworth to become the best in the industry relying on amazing innovations. Even under the siege of core shortage and the epidemic, it has achieved performance beyond expectations. Taking Honor as an example, according to the market research agency Canalys, Honor has returned to the first echelon of mobile phone shipments, with a market share of up to 18%.

In the post-epidemic era, how can trade frictions, demographic dividends gradually diminish, and the “Apple Chain” may be pulled away and other real challenges to get tickets to the future market? I am afraid that all visionary industry practitioners and government managers continue to Questions to think and explore.

In the complex and changeable environment, the industry’s crisis and opportunities, and the clearing of the cloud to see the day need to be completed in the coordination of all parties. In this regard, holding industry exhibitions is an important window and entrance to the construction of a “dual cycle” pattern. The spillover and driving effects are worthy of attention, especially in the consumer electronics industry with rapid technological changes.

In this context, on November 17, the “China Electronic Information Expo (CITE)”, which has been held to the tenth electronic information industry weather vane exhibition, held a press conference in Shenzhen, announcing that the tenth China Electronic Information Expo will be held in 2022. It was held in Shenzhen Convention and Exhibition Center from April 9th ​​to 11th. With the theme of “Ten Years of Endeavour, Smart Creation of the Future”, and adhering to the principle of open cooperation, the expo strives to build a high-end Display platform for the entire global electronic information industry chain, and is committed to promoting technological industry innovation and realizing the high-quality development of China’s electronic information industry.

The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?

▲Chen Huaping, Deputy Director of Shenzhen Municipal Bureau of Industry and Information Technology

The holding of the China Electronics and Information Technology Expo is a valuable opportunity to showcase the development level of a new generation of electronic information technology, discuss industry development trends, promote industrial chain cooperation, and promote international industrial exchanges. It is also an important starting point to guide the sustainable and healthy development of the industry. It is reported that CITE2022 will plan CITE theme pavilion, new display and application pavilion, meta universe and virtual reality technology pavilion, new generation information and communication industry cluster pavilion, electronic digital life pavilion, big data cloud computing pavilion, Internet of things innovation application pavilion, car The nine major exhibition halls of the Networking Technology Hall and the Basic Electronics Hall have an exhibition area of ​​more than 100,000 square meters. There will be more than 1,800 leading companies in the new generation of electronic information industry chain around the world to showcase cutting-edge technologies and latest products related to new industrial revolutions such as artificial intelligence, cloud computing big data, 5G applications, Internet of Everything, carbon peaking and carbon neutrality. .

The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?

▲Chen Wenhai, Secretary-General of the Organizing Committee of China Electronics Information Expo

The individual exhibition halls of CITE are full of highlights and dry goods. Among them, the “Electronic Digital Life Pavilion” focusing on the consumer electronics sector aggregates the IoT innovation application exhibition area, consumer electronics exhibition area, electronic life experience area, e-sports exhibition area, entertainment image exhibition area, cross-border ecological chain exhibition area, etc. With the heavy release of the “Electronic Digital Life Pavilion” at the conference, the E-Life Expo Shenzhen Electronic Life Exhibition was officially launched. As the CITE China Electronic Information Expo extended industry chain terminal exhibition, E-Life Expo Shenzhen Electronics Life Exhibition mainly focuses on consumer electronics, small home appliances, smart mobile terminals, smart homes, games and entertainment, etc., and the industry is more targeted and can better Focus on presenting industrial innovation technologies, market business opportunities, policy dynamic interpretation, etc., in order to create a grand event for the electronic technology life industry in the Asia-Pacific region and the global market.

The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?

If there is any shortcut to the Nuggets consumer electronics market in the future, to apply a buzzword or answer, it is-the 10th China Electronics Information Expo (CITE2022).

Exhibition Introduction

The 10th China Electronic Information Expo (CITE2022)


The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?


April 9-11, 2022

Shenzhen Convention and Exhibition Center (Futian)


The 10th China Electronic Information Expo (CITE2022) is based on the Guangdong-Hong Kong-Macao Greater Bay Area, continuously gathering innovative resources, promoting scientific and technological innovation activities, and promoting the transformation of innovation results. It has added new vitality and impetus to the development of China’s electronic information industry, and has also become Shenzhen’s electronic information industry is a shining stage for showing its strength and style to the world. With the theme of “Ten Years of Endeavour, Smart Creation of the Future”, this expo will focus on digital homes, smart terminals, integrated circuits, information technology application innovation, automotive electronics, industrial Internet, 5G and Internet of Things applications, new displays, and big data storage. Hot technology applications such as hotspots and consumer life, bringing together well-known domestic and foreign companies, attracting high-quality buyers and elites in the industry, bringing innovation and vitality to the booming electronics industry in southern China, and contributing to economic recovery. The exhibition site will also create a number of industry forums and summits, inviting a number of industry leaders to conduct academic discussions and brainstorming in various sections for the electronics industry.

The consumer electronics track shuffles into the “deep water zone” How can companies get tickets to the future market?



Media contact:

China Power Exhibition and Information Communication Co., Ltd.

Miss Yang

010-51662329-62

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