Ten years of science and technology: these projects overturned or died on the road to entrepreneurship

The world will never change the way you expect. But in the past ten years, technology has penetrated into every aspect of our lives. In the past ten years of science and technology, surprising products have appeared, and naturally there have been annoying things. The following are some of the failure cases we need to understand:

Coolest Cooler

Coolest Cooler was originally one of the most funded projects on Kickstarter. In 2014, this smart small refrigerator with a built-in speaker and stirrer raised $13 million. But it has ended its cooperation with the manufacturer Coolest, and went bankrupt after delivering only two-thirds of the 60,000 small refrigerators to its promised supporters.

During this period, the company made many mistakes, such as first selling products on Amazon and then sending them to supporters; providing supporters with the option of “expedited shipping” requires an additional charge of $97. Coolest blamed its demise on the rise in tariffs. Regardless of the core reason for its failure, the failure of Kickstarter has always been a typical case of crowdfunding risks.


MoviePass is a company that provides monthly movie watching services. Users only need to pay a monthly fee of 9.99 US dollars to watch one theater-line movie every day for free. For consumers, this service is simply great! Although the MoviePass has a lot of beauty for a period of time, the low price of $9.99 per month provides people with the opportunity to watch a movie in the theater every day, which is obviously an unsustainable business model. MoviePass hopes that people will not be interested in the offers it provides, but its number of users is growing, and sometimes people even use its services to borrow theaters’ restrooms or parking lots.

The company did encounter many disasters during the entire turbulent process. For example, the customer’s credit card number was publicly exposed online, the customer was forced to re-register after canceling the service, and the application had to be closed for several weeks for updates. Recently, MoviePass has gone to death, but it has let chain theaters (such as AMC Stubs and Regal Unlimited) know to provide consumers with better subscription services of their own; and moviegoers also need to thank MoviePass for the difference. Movie viewing experience.


Following the great success of “Avatar” in 2009, 3D TV should have brought a new sense of immersion to people watching movies in the living room. But this is not the case. Unlike watching a 3D movie in a theater, no one wants to wear fool-style 3D glasses on the sofa at home to watch a movie. The idea of ​​bringing the same experience home has failed miserably. In addition, the screen size of most TVs cannot perfectly present the 3D effect like the content that pops up from the screen of a large movie theater. TV companies have supported 3D for many years, and there are many good 3D Blu-rays to choose from. But people never thought about it. In the second half of the 2010s, the industry abandoned its dreams and turned to HDR and other image enhancements that don’t require glasses.

Fire Phone

One of the most incredible things that have happened in the past decade is that Amazon CEO Jeff Bezos is better at launching rockets into space than he is making smartphones. Yes, Amazon’s so-called “Fire Phone” is indeed a huge failure in its product production. Amazon suffered nearly $200 million in losses as a result, making it one of the worst financial quarters in Amazon’s history.

The Fire Phone failed largely because its production plan was not perfect. The running software is really bad, and there are gimmicks everywhere. Most importantly, it has always been unable to conceal its ultimate purpose, which is Amazon’s sales tool. Since Bezos first announced the micro-management of this project, the production purpose of the product has been eye-catching. Bezos may have built a multi-billion-dollar business empire that will allow him to go to outer space one day in the future; however, his success in the field of space technology has never changed the smartphone made by his company. This fact, even now Amazon has not given up on Fire Phone.

Faraday Future

Faraday Future was once considered to be the world’s most hyped electric car startup. It spends hundreds of millions of dollars in the assets of its founders to hire top talents from large technology and auto companies; at the same time, its confidentiality measures are in place. This series of events aroused speculation about the intentions of this startup. . People might even think that Faraday Future is the forefront of Apple’s secret car project. There are also many people who feel that this will have a huge impact on Tesla, and even drag it down.

But now, just as the media has reported on the company in detail over the past three years, Faraday Future is notorious for serious mismanagement, hasty financial transactions, and recurring dramatic events. The company still exists, but it has been facing collapse for more than two years; during this time, no car was delivered. Although Faraday Future puts an electric SUV with gorgeous appearance, great speed and full screen into the market, most people engaged in car research and development still choose to leave the company.

Juicero juicer

Juicero promises to let the world drink sweet and delicious sealed juice (fresher than the fresh fruit on the supermarket shelf). It is not a juice box, but a small bag containing fresh fruits and vegetables that needs to be verified by a QR code; if you want to squeeze the small bag to release sweet juice, you need to buy a Juicero for $700 Juicer. This idea seems very real, just like the coffee machine Keurig. But the good times didn’t last long. Investors and Bloomberg discovered that the juice from the fruit and vegetable bag can be squeezed out with their hands. This machine is useless at all, it is just a Display. Once the news came out, the company soon went bankrupt.

I have to admit that the company offered to refund people’s expenses for using its machines. But now, all the money used for fruit and vegetable bags and a squeezing machine is funded by venture capitalists. We should have seen this kind of failure come.

Red’s first smartphone, Hydrogen One

RED cameras have had such a huge impact on digital film production, so when the company wanted to enter the smart phone field, propaganda was naturally overwhelming. According to Jim Jannard, founder of RED, Hydrogen One will have a “holographic Display” function and will completely change filmmaking technology through a new and improved 3D format (called “4V”), and it can even be connected to a RED camera And used for RED sensors and compatible lenses.

It is difficult to pinpoint exactly what is wrong with the phone, because it seems that there are problems in all aspects. Moreover, the so-called fancy new features are simply terrible, the screen is far from holographic, and the 3D effect looks more like a lenticular lunchbox than the next-generation revolution (not even the next-generation mid-range 3D effect). These fancy accessories have never been actually launched, even if the price is only 1,300 US dollars, it has not saved the device. In the end, Jannard left the company out of health concerns and took the opportunity to terminate the mobile phone project.

Zynga acquires Draw Something

Zynga may be the biggest winner in the Facebook desktop Internet era. In this era, developers can get seemingly unlimited visits by posting news to your News Feed when anyone performs any operation in their app. But in the early 1910s, desktop Facebook began to decline. Therefore, on one day in February 2012, Zynga announced that it would spend US$183 million to acquire OMGPOP, the maker of a popular iOS and Android game Draw Something. Its starting point is “what if we can basically copy Pictionary?”. In the first five weeks, its downloads reached 20 million, which is still a remarkable achievement today. (At the time, Instagram had 27 million downloads and Foursquare had 15 million downloads.)

But the question is, who wants to play Pictionary for more than two weeks? Draw Something did get advertising support within a few weeks, and it also sold various in-game privileges. But by May, the number of users dropped suddenly. A year later, Zynga closed OMGPOP and laid off employees. This is the beginning of Zynga’s pain, and its founder slipped away. The most surprising thing is that Zynga survived. It’s basically pretty good now. Franchise rights such as Farmville and Words With Friends have allowed it to continue to develop, and Draw Something is still under active development.

Google’s ambitions in the field of smart watches

Google’s development on smart watches is not smooth. In the first six years since the announcement of Android Wear (including the relaunch of Wear OS), it has powered dozens of devices, but no watch can truly challenge Apple. According to reports, in 2016 Google withdrew from a transaction aimed at launching LG-made Pixel brand smart watches. Google withdrew because it believed it would damage Google’s hardware brand. But when LG later released the watch on its own, it still had a certain impact on Wear OS, Google’s smart watch operating system.

Now, Google seems to know what it really wants and what it is good at. It spent millions of dollars to acquire Fossil’s mysterious smartwatch technology, and it acquired Fitbit for $2.1 billion. However, if a good Google smart watch is not produced, every second of time is another opportunity for Apple.

Young blood

Taking blood from young people and injecting it into old people sounds like something that would only happen in horror stories.

But a controversial new study shows that infusing young plasma into the elderly may reduce the risk of cancer, Alzheimer’s disease and heart disease. Young blood may not really make people survive for a long time, but it may improve disease and aging. Beginning in August 2016, a Silicon Valley startup named Ambrosia began to infuse young plasma to people aged 35 to 92. These plasma came from adolescents aged 16 to 25. Among them, each middle-aged and elderly person must pay 8,000 US dollars to get blood from healthy young people under the age of 25. Venture capital big coffee Peter Thiel is one of those keen to “exchange blood.”

Although there are some remarks that “exchange blood” is helpful, there is no actual evidence that young people’s blood is good for health. In fact, even the necessary blood transfusion will have side effects, so this kind of blood transfusion for “longevity” does not need to take a risk.

Mobile photo app Color

Perhaps today, people seem to have forgotten such an application. But at the time, almost no Silicon Valley startup had received such hype before its debut. Color’s hype stems from its co-founders raising $41 million in 2011 to build the app, and the photo sharing service it provides is designed to help you explore the world around you. You don’t need to follow someone like you do on Instagram, as long as you turn on Color, you can see which pictures are posted by nearby users. The app was mocked at the time for its weird user interface. Only one and a half years after its launch, Color first denied the relevant reports that it was closed, but a month later, it confirmed the media’s statement.

It turns out that Instagram is a better photo sharing app than Color. For most people or in most cases, viewing photos from people you know or follow is always more interesting than looking at photos of strangers around you. But despite this, Instagram eventually provides a variety of ways to view photos and videos by location.

Google Tablet

It is really frustrating to see a certain company go through failures again and again, but keep repeating it again and again, and expecting different results again and again, just like Google’s obsession with tablets over the past decade. It started in 2011 with Motorola Xoom, which is the flagship device of Android 3.0, a version specially designed for tablets. It has good specifications, but is plagued by high prices, poor software, and mediocre applications. More sadly, this description also applies to most tablets released by Google after that, and minor design improvements cannot change the status of Google tablets.

Google uses Nexus 9, Pixel C and Pixel Slate to compete for the throne of Apple. But every time, it makes myself feel awkward. In fact, apart from Apple, both Amazon and Microsoft are rivals not to be underestimated. Now, Google has completely sworn to withdraw from the tablet computer field.

Ouya Open Source Game Host System

Ouya seems to be a good idea. When mobile hardware is improving rapidly but games have not actually used these hardware, the startup proposed to insert the Nvidia Tegra 3 chip into a sleek, $99 box designed by Yves Behar, and package it with a game controller. Get together and plan games. It raised more than $8 million in funding on Kickstarter and remains the tenth most funded project in the history of the platform. Unfortunately, its controller is too bad and the software is immature. Razer eventually bought Ouya and tried to keep it running, but eventually announced that it would abandon Ouya and shut down the service earlier in 2019. Ouya is one of the typical cases on Kickstarter from success to failure.

Essential Phone

When the Essential Phone debuted, it was indeed a bit fascinating: its screen was pushed to the right to the top of the phone, and there was only a small part of the camera, which we had never seen before. What’s more, it comes from the hands of Android co-founder Andy Rubin. This is his first major project after leaving Google. The mobile phone titanium frame also feels great. But the company’s commitment to camera quality and durability was exaggerated, and the software began to show loopholes, basically ending sales two months after its launch. It is worth noting that only one month after its release, the iPhone X with “Qi Liuhai” appeared.

Few people are willing to buy an Essential Phone. According to reports, the company cancelled the development plan for the second mobile phone in less than a year. Now, the company and its new project are still shrouded in another shadow, namely the revelation of allegations of sexual misconduct, these allegations are also the initial reason for Rubin’s expulsion from Google.

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