(February 3, 2020, Beijing, China) Recently, Rockwell Automation released the white paper “Leading the Future of Intelligent Manufacturing for Fast Moving Consumer Goods” (hereinafter referred to as the “White Paper”), which is a road to “intelligence” for the future of the fast moving consumer goods industry Pointed out the direction, planned the path, and provided global best practices.
This white paper is written by a team of experts in Rockwell Automation’s fast-moving consumer goods industry, intelligent manufacturing, and interconnected enterprises.
The new round of technological revolution is driving industrial transformation in various industries, and digitalization and intelligence have become the general trend. In the face of unprecedented economic and social changes, as an important industry closer to people’s lives, the manufacturing of fast-moving consumer goods (CPG) urgently needs to be faster, more flexible and more customized.
So, how do FMCG companies deal with a series of market transformation challenges? How to choose the road of “intelligence” in the future? How to reform itself and reshape the new life in the tide of digitalization and intelligent manufacturing?
FMCG industry challenges unprecedented severity
The characteristics of high frequency, short time limit, and wide demand for fast-moving consumer goods make the industry have inherent strict requirements for turnover cycle, freshness requirements and convenient and diversified consumption channels.
The consumption patterns of the aborigines of the post-95s generation of internet are deeply influenced by digital network technology
The white paper pointed out that in recent years, with the adjustment of population structure, dramatic changes in consumer values, upgrading of health concepts, and the increase in urbanization rates… In the challenges of the transformation of the terminal consumer market, today’s fast-moving consumer goods companies are also facing unprecedented challenges:
1. Supply chain challenges:
How to reduce production and operating costs? How to simplify the business process? How to realize the visualization of the supply chain? …
2. The challenge of individualized rapid innovation:
How to establish digital innovation R&D capabilities and mechanisms? How to reform the production organization and production process? …
3. The challenge of security compliance:
How to establish the transparency and traceability of end-to-end products and ingredients? How to ensure consistent production quality? …
4. The challenge of sustainable development:
How to manage production energy? How to build a factory EHS system?
Unlike the fast-moving consumer goods industry of a century ago, today’s fast-moving consumer goods companies need to remain competitive under these new challenges in order to win the commanding heights of future development.
Four major strengths to respond to transformation with transformation
Throughout the world’s leading large companies, such as Amazon, Tencent, Facebook, etc., have reaped huge dividends through the use of digital technology. The white paper also pointed out that the key for companies to fight against huge risks and deal with unprecedented challenges lies in transforming to respond to transformation and intelligently responding to changes.
Through the creation of digital platforms, fast-moving consumer goods companies can achieve user-centricity, allowing users to meet end-to-end needs on the platform and have an end-to-end experience. At the same time, focusing on the expansion of network effects, the use of network effects to achieve leapfrog value creation.
However, the digital and intelligent transformation process is indeed a long-term, complex, systematic project that requires continuous iterative improvement and optimization, full of various uncertain factors. Therefore, the white paper also provides a direction for FMCG companies to move forward with intelligence: companies must work in four areas: customers, channels, brand innovation, and products, from the reshaping of digital platform business models to efficient and agile supply. The creation of the chain; from business mining, process reengineering, and organizational management reform centered on the enterprise value chain, to the realization of intelligent manufacturing that quickly responds to market changes, let digital transformation lead an innovative and intelligent revolution.
The future manufacturing of the FMCG industry, read from here
Finally, at the implementation level, how should the FMCG industry develop the blueprint for smart manufacturing?
The white paper pointed out that the intelligent transformation of fast-moving consumer goods companies not only means a comprehensive transformation from the marketing side to the internal operation side, but also means that a comprehensive digital transformation must be carried out at the product production level. Through digital technology, the production potential and optimization are finally realized. Maximum release of resource and energy use efficiency.
In addition to digital business consulting and the formulation of corporate strategy/transformation path planning, FMCG companies also need to know:
1. How do global industry benchmark companies transform themselves in the tide of digitalization and smart manufacturing?
2. How to formulate the direction and path of intelligent transformation that suits you from the strategic and tactical level?
3. What innovative applications can help companies solve the transformation challenges at all levels from production units to production lines, factories, groups and even the entire supply chain?
And all of this, for the first time in this white paper has been comprehensively and in-depth expounded.
White paper catalog
Click this link to download the white paper for free